Who I Am

I’m trained in therapy, have a background in branding and consumer psychology, and a strong grounding in Carl Jung’s work, psychological astrology, and archetypes. I blend all of this into a unique, practical approach that helps you understand your patterns, get to the root of what’s keeping you stuck, and move forward with clarity and confidence.

My Journey

Before this work, I spent more than a decade in communications, advertising, and brand strategy — helping global organisations and brands grow their influence. But after experiencing corporate burnout and years of therapy, I realised the most meaningful brand you can ever build is the one within — letting go of labels and embracing the version of yourself that longs to be seen and heard.

What I Offer

I help people understand their patterns, feel unstuck, and move forward with clarity. You can choose between two 1:1 services: therapeutic coaching for emotional support and pattern-breaking, or psychological astrology for insight into your identity, relationships, and life direction. Both approaches blend therapy training, consumer psychology, and Jungian archetypes so you can get to the root of what’s really going on — and create change that actually lasts.

Take the Identity Quiz to see which session is right for you.