Who I Am

I’m trained in counselling with a background in brand identity and consumer psychology. I combine psychological understanding with practical strategy to help you recognise your patterns, understand what’s keeping you stuck, and move forward with clarity and confidence.

I look at the deeper beliefs and emotional habits shaping how you show up in relationships, work, and visibility not just surface behaviour.

My work is trauma-informed and shaped by both professional training and lived experience of complex trauma. This means sessions are compassionate, steady, and paced in a way that feels safe. Growth isn’t rushed, it’s supported

My Journey

Before this work, I spent more than a decade in communications, advertising, and brand strategy — helping global organisations and brands grow their influence. But after experiencing corporate burnout and years of therapy, I realised the most meaningful brand you can ever build is the one within — letting go of labels and embracing the version of yourself that longs to be seen and heard.

What I Offer

If you’re feeling stuck, overwhelmed, or unsure what to do next, I offer trauma-informed coaching to help you regain clarity and move forward with confidence.

I work with people navigating burnout and major life transitions. Together, we identify the patterns keeping you stuck, rebuild self-worth, and create practical next steps.

Sessions are held online and designed to feel steady, supportive, and focused.

I offer:

• 1:1 Identity & Self-Worth Coaching – for pattern-breaking, confidence, and navigating life transitions

• Digital courses and resources – to support ongoing growth and self-understanding

• Workshops and corporate sessions – focused on burnout, resilience, identity, and performance

My approach combines coaching, counselling training, and consumer psychology.

We don’t just talk about change, we understand what’s driving it, so it lasts.