Who I Am

I’m trained in therapy, have a background in branding and consumer psychology, and a strong grounding in Swiss psychiatrist Carl Jung’s work. I blend all of this into a unique, practical approach that helps you understand your patterns, get to the root of what’s keeping you stuck, and move forward with clarity and confidence.

My Journey

Before this work, I spent more than a decade in communications, advertising, and brand strategy — helping global organisations and brands grow their influence. But after experiencing corporate burnout and years of therapy, I realised the most meaningful brand you can ever build is the one within — letting go of labels and embracing the version of yourself that longs to be seen and heard.

What I Offer

help people understand their patterns, rebuild self-worth, and move forward with clarity and confidence.

My work focuses on identity, self-trust, boundaries, and sustainable change — especially for those feeling stuck, burnt out, or disconnected from themselves.

I offer:

• 1:1 Identity & Self-Worth Coaching for pattern-breaking, confidence, and life transitions

• Digital courses and resources to support long-term self-understanding and growth

• Workshops, talks, and corporate sessions focused on burnout, identity, resilience, and performance

My approach blends coaching, integrated counselling training, and consumer psychology, helping you get to the root of what’s really going on — so change isn’t just insightful, but lasting and practical.