Who I Am

I’m a psychological astrology and branding consultant helping people spot their patterns, rediscover purpose, and find clarity when life feels like a chaotic. Blending astrology, Jungian psychology and brand identity, I guide those who feel stuck or burnt out back to the version of themselves they’re meant to become.

I’m also a writer exploring identity, emotion and personal transformation through story. I collect books like they’re going out of fashion, run on too much caffeine, and my sarcasm is basically a second language.

My Approach

With an MSc in Brand Identity, a background in communications and integrative counselling, I combine creativity with emotional insight to help people express who they really are. My work is influenced by psychological astrology and the ideas of Liz Greene, Carl Jung and other thinkers who explored the language of archetypes and the psyche.

My Journey

Before this work, I spent more than a decade in communications, advertising, and brand strategy — helping global organisations and brands grow their influence. But after experiencing corporate burnout and years of therapy, I realised the most meaningful brand you can ever build is the one within — letting go of labels and embracing the version of yourself that longs to be seen and heard.

What I Offer

I help people uncover their truth, reclaim their voice, and design a life that aligns with who they are. My signature service, the Identity Blueprint, blends astrology and brand strategy to reveal the deeper patterns in your chart and turn them into a clear, actionable roadmap. Take the Identity Quiz to see which session is right for you.

Beyond Consultations

I’m the Director of UnSelf CIC, a community organisation that helps people reconnect through creativity, story and self. UnSelf runs projects like Cosy Stories and Resilience Circles, supporting children, families and women to build confidence, belonging and digital confidence. It’s where my passion for writing and connection meets community — helping people feel seen, supported and inspired to grow.